Our Mission

We started PriceSquid because we wanted to create a solution that helps small and medium-sized webshops to simplify and optimize their daily work and routines. Our goal was to provide a tool that makes their businesses as agile and competitive as their larger competitors, who have more resources to create and manage comprehensive market and pricing strategies.

With our new Dashboard we finally achieved that goal. It has been a long journey to not only build the functionality of PriceSquid, but also to optimize the display of large amounts of data. And we still have many more ideas. We will continue working on PriceSquid and will notify our users about updates and ideas on an ongoing basis.

Our Goals

  • To create a user-friendly competitor monitoring and price optimization tool for small and medium-sized webshops that can be used without any technical knowledge.
  • To create a solution that helps our customers optimize their revenues by reducing their time spent on monitoring competitor prices and by giving them a dynamic pricing strategy.
  • To create software that can be enhanced over time and provide our customers with useful information about their markets and new opportunities.
The Squid

Custom Development

Like PriceSquid, but need more features? We offer development of custom solutions that go beyond the original setup of PriceSquid, such as a custom Dashboard, extra functionalities, webshop integration, extra data implementation, and other options.

We also offer to set up the Dashboard to your specific needs and even connect all products in your webshop with those of your competitors. While the Dashboard does offer the tools to do this on your own, in extreme cases there may be some manual work necessary.

If you are interested in custom development, please contact us.

Documentation and Support

You can find more information about PriceSquid’s features as well as details about installation and setup when you log in and go to our Documentation section.

For customers that have questions or technical problems, we offer a Support service. Simply create a ticket and we will get back to you within 24 hours.


PriceSquid Ltd.
145 – 157 St John St
EC1V 4PY, London
United Kingdom

Company No. 07242018

If you have any questions about PriceSquid, please go to Contact Us.

For questions about advertising, sales, or if you are a member of the press, please contact me directly. I look forward to hearing from you.

Nikolaj Mankov, CEO